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Research papers

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Richard E. Kottler, Andrew Findlater
June 15, 1998
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Citation

Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/web-interviewing


Research papers

A comparison of Internet retail banking in the United States and Europe

Retail banks around the world are moving rapidly towards increasing their Internet service provision. This trend has been given momentum by the prospect for retail banks to dramatically reduce transaction costs. Although short term transaction costs...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Andy Lowe, Stephane Thuillier, Jari Kuusisto
June 15, 1998
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Citation

Lowe, Thuillier and Kuusisto (1998a, June 15). A comparison of Internet retail banking in the United States and Europe. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-comparison-of-internet-retail-banking-in-the-united-states-and-europe


Research papers

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998
Author: Johnny Gambacorta
June 15, 1998
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Citation

Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet


Research papers

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998
Author: Andrew Jarrett
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Jarrett, A. (1998a, June 15). Beyond server log files. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/beyond-server-log-files


Research papers

The death of Lady Di

This paper deals with a study based on a large opinion survey conducted on the Net by CNN after the death of Lady Diana. It aims at analysing the discourse content about Diana. SORGEM and IBM-ECAM collaborated in devising a methodology of automatic...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Catherine Gouttas, Jean-Maxence Granier
Company: SORGEM IMR
June 15, 1998
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Citation

Gouttas and Granier (1998a, June 15). The death of Lady Di. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-death-of-lady-di


Research papers

Controlling the uncontrollable

This paper discusses the advantages and disadvantages of Web surveys and presents a design to reduce some of the inherent problems. This design is tested and evaluated. The aim is to control the uncontrollable sample that is the Internet population ...

Catalogue: The Worldwide Internet Seminar 1998
Author: Micael Dahlén
June 15, 1998
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Citation

Dahlén, M. (1998a, June 15). Controlling the uncontrollable. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/controlling-the-uncontrollable


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998
Author: Iain MacKay
June 15, 1998
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Citation

MacKay, I. (1998a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews


Research papers

Measuring advertising on the web

This paper is an executive summary of the Online Advertising Effectiveness Study which the Internet Advertising Bureau commissioned MBinteractive to conduct. The study was designed to help value the advertising impact of online communications since...

Catalogue: The Worldwide Internet Seminar 1998
Author: Rex Briggs
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web


Case studies

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Alecia S. Helton, Roger Gates
Company: Texas Instruments
June 15, 1998
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Citation

Helton and Gates (1998a, June 15). The newest mousetrap: What does it catch?. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-newest-mousetrap-what-does-it-catch-